2018年「整合」成為關鍵的行銷趨勢,未來數位媒體、技術和數據將整合到行銷中,扮演品牌數位加速器;面對數位浪潮來襲,企業該如何調整方向與策略?
In 2018, "integration" will play a key role in the marketing trends. In the future, digital media, technology and data will be integrated into marketing, acting as the digital promoter of brands. With the advent of the digital trends, how does an enterprise adjust its direction and strategy?