As the Aurora Group began to expand, the number of affiliated subsidiaries also increased significantly. In order to instill the values of Aurora, we published Aurora’s Corporate Philosophy in 1984, developed from our years of experience and summarized the key factors for our continuous growth, and it serves as the guiding principles for all associates of Aurora.
Customer Satisfaction
- Aurora is an enterprise in pursuit of “Customer Satisfaction”
- Sincerity and Passion - Earn Customer Trust
- Stand Behind Our Products and Services - No Compromise
- Quality Focused - Refined Service
- Create Value Propositions - Achieve Customer Satisfaction
Associate Contentment
- Aurora is an enterprise in pursuit of “Associate Contentment”
- Altruism - Establish Robust Systems
- Joyful and Fun - Inspire Learning and Growth
- Nurture Talents - Fulfill Associates’ Dreams
Giving Back to Society
- Aurora is an enterprise persists in “Giving Back to Society”
- Honest Governance - Increase Corporate Governance Capacity
- Corporate Culture - Contribute Positive Value to Society
- Cultural Charity - Promote and Cultivate Humanities
- Encourage Acts of Doing Good - Establish Philanthropic Programs
Pursuing Sustainable Business
- Aurora is an enterprise persists in “Pursuing Sustainable Business”
- Full Associate Participation - Foster Self-Motivated Management
- Pragmatism and Innovations - Optimize Business Platforms
- Building Brand Value and Maintaining Goodwill
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